‘Tis the season for gift giving. And what better gift than a ticket to the hottest rock concert, must-see sporting event or sold-out music festival? But during the silly season it is important to avoid disappointment and only buy from trusted sources to avoid purchasing invalid tickets from scalpers and untrustworthy resale sites.
Of course not every ticket purchased from a scalper or unauthorised resale site will be invalid, but for those who are duped into purchasing a fraudulent ticket, the feeling of disappointment is palpable. As well as feeling ripped off, the purchaser inevitably misses out on whatever event they purchased in the first place.
Ticketmaster Australasia employs many strategies to deter ticket scalping and unauthorised re-selling including applying ticket limits, enforcing ‘Captcha’ passwords at the point of sale and assisting artists and promoters to sell some of the best tickets at market driven prices through secure and legitimate sources.
The sale of fraudulent tickets is most common for events that are sold-out such as major music tours and important, highly-anticipated sports events. To ensure the tickets you are purchasing online are legitimate, you should only purchase tickets through the website of the official ticket seller of the event or a resale site that provides a money back guarantee.