Find out how Ticketmaster's site is changing to improve the way you can buy tickets
At Ticketmaster, we are passionate about what we do; we have fierce debates about rugby teams, we love gigs and we have people who can re-enact practically all of their favourite theatre shows.
So we understand how much people want to be able to see their favourite team, band, artist or show and work every single day to ensure that as many genuine fans as possible are able to buy tickets to their chosen event. Unsurprisingly, we recommend that a fan’s first port of call when trying to buy tickets should be the Ticketmaster website.
Signing up for our Ticketmaster email alerts, for example, is a great way to make sure you hear about the events that interest you first – so that you don’t miss out. Or keeping an eye on our social media channels where we try to keep fans up to date with all the latest live entertainment news.
However, sometimes fans will miss out when trying to buy tickets in the primary market. Perhaps the first they hear about it is after it has sold out. Sometimes, fans buy a ticket and their plans have changed and they can no longer attend. This is where ticket marketplaces, or resale sites, come in. Fans want the ability to resell tickets, and at Ticketmaster we’ve made it our business to give fans what they want, which is why we offer our official resale marketplace, Ticketmaster Resale.
Setting the price
The word marketplace is very important here as Ticketmaster Resale act as a platform for individuals to list their unwanted tickets at a price that they choose. These tickets can then be purchased by someone who is happy with that price. Ticketmaster never sets the prices listed on Ticketmaster and nor do we divert or put tickets onto this site at inflated prices.
Once a seller has listed a ticket, the buyer makes an informed choice whether to purchase or not; the face value of the ticket is always displayed on the site so that they know how much they are paying above the face value, or indeed below. You often see stories in the media popping up about hugely inflated prices for tickets, but we must remember that tickets rarely sell at such prices. And if they do, this is simply the price that an individual is willing to pay to see their favourite artist. What some media reports fail to mention is that many tickets sell at face value, or sometimes even below the original price.
Protecting our customers
Although Ticketmaster Resale is a marketplace we provide a full customer service for both buyers and sellers. Not only does this mean that there is someone at the end of the phone or replying to emails throughout the week, but if for any reason the tickets you have purchased are not correct, we’ll find you alternatives or you will get your money back. This is thanks to our pioneering Fan Guard guarantee, in the very rare event that something goes wrong our customers receive a full refund. This level of customer service does not exist with other secondary ticketing platforms in the market.
Ticketmaster has always championed transparency and consumer protection within New Zealand, across both the primary and secondary markets. We are continually refining and optimizing our fan experience to ensure we remain the market leading destination for fans of live entertainment.